Keith Whann

Wondering if someone might fine one of your Ads unfair or deceptive?
Ask yourself the following, its what the FTC would consider:
1. Is it likely to mislead consumers acting reasonably under the circumstances.
2. Does it omit ”material” information to a consumer’s decision to buy or use the product.
3. Does it cause or is it likely to cause substantial consumer injury.
If your answer is yes to any of the 3 questions, you have a bad ad!

For those having questions about lender agreements or writing your business plan, we will meet in the TARP area with LJ at 7:30 this evening.

In route to Las Vegas for the 2010 NIADA Convention, see you there!

When doing a forms review for your dealership, remember to consider business and contractual issues, not just legal compliance. Knowing what is required of you in your lender agreements and other third party contracts is a must!

Senate Commerce Committee Chairman, Jay Rockefeller, announced the first hearing on the Auto Safety Bill drafted in response to Toyota’s problems with unintended acceleration will take place Wednesday, May 19.