Keith Whann

I look forward to speaking with all of the CIADA members attending and tuning in to today’s CE Conference.

Great meeting with the Department of Defense concerning programs to assist members of the military, we are off to The Hill for meetings in the Senate.

I am in Washington DC today with NIADA’s lobbyists, Sante and Michael Esposito from Federal Advocates, for a series of meetings on various legislative, regulatory and education related initiatives.

It does not matter if your target is dealership compliance, increased dealership profitability and customer satisfaction or developing new lender relationships – your dealership paperwork is key!

Wondering if someone might fine one of your Ads unfair or deceptive?
Ask yourself the following, its what the FTC would consider:
1. Is it likely to mislead consumers acting reasonably under the circumstances.
2. Does it omit ”material” information to a consumer’s decision to buy or use the product.
3. Does it cause or is it likely to cause substantial consumer injury.
If your answer is yes to any of the 3 questions, you have a bad ad!