You could say that our opinions on this subject are biased, and that might be true. But having seen firsthand over the years what a good business web design can do, we think it’s an important issue. Here is why: For most companies, a good web design , in and of itself, isn’t enough to make the business [...]

Since sites like Facebook and Twitter first started to catch on with the general public, the challenge for marketers has been clear: how to first generate interest, and then turn it into something that can make a real-world difference in sales. That pursuit has led to all kinds of different ideas – and even a whole [...]

There are too many “rules” when it comes to social media marketing, especially since the approach and ideas that work well for one company could easily fail for another. Despite that, however, we’d like to share one good guideline for using twitter as a marketing tool… Before you tweet anything, ask yourself whether anyone would bother to re-tweet it? [...]

This is a common question, and there are more than a few ways to answer it. Conventional wisdom – based on observing the sites that seem to rank well in Google and the other major search engines – says that anything between 200 and 500 words is likely search-friendly. It helps if you have a couple [...]

Out of all the social networking sites out there, LinkedIn is probably the most unique in terms of a marketing platform. That’s because, even though it doesn’t have the hundreds of millions of users that Facebook, Twitter, and Google + do, it has a much higher concentration of executives and professional types. Because it tends to not [...]

For all of Facebook’s strengths, it still hasn’t gained the kind of commercial popularity that Google and the other major search engines have. There are probably three good reasons for this: first, that Google is more established; second, that it allows you to reach people at a moment when they are thinking about your product and [...]

Here are the links from this week’s posts on Marcy Design The Biggest Problem With Social Media Marketing Is Your Small Business Taking Advantage of Foursquare? Is Your Dealership’s Site More Like a Brochure, or an Informative Resource?   Call Marcy Design, a  Columbus Ohio website design company  to help with your  web, marketing  and advertising [...]

Sure, your auto dealership website has lots of cars, and maybe even some information about your staff and company, but does it have advice, tips, and other resources for car buyers? Why not? This is more than just an interesting question. As the Internet continues to become a bigger and bigger part of most people’s car buying [...]

Of all the newer social media sites out there, 4Square might be the one with the biggest potential for local retailers. If you aren’t familiar with it, then they concept is pretty simple: it’s social networking combined with next-generation mobile devices – a site that allows people to share great finds while inviting them to explore the geographic [...]

If we had some kind of online marketing trend warning meter, like governments have to look out for tsunamis or tornadoes, social media would be sending readings off the charts. That’s because even though it already has hundreds of millions of users around the world, has been around for several years, and is a part of many [...]

Here are the links from this week’s posts on Marcy Design Do You Need an Open-Ended Budget to Find Customers on Sites Like Facebook? Don’t Wait to Buy Foreign Domains How Social Media Sites are Making Life Easier for the Best B2B Vendors Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising [...]

Regular readers of this blog will already know that we are enormous fans of social media marketing. Not only are the numbers incredibly exciting – with more than 500 million users on Facebook alone, there are bound to be thousands of new opportunities for every company – but it’s possibly the first form of promotion that allows [...]

Ever wish that your grandparents would have had the foresight to snatch up some real estate in Manhattan, or that you could have found a way to buy shares of Microsoft when you were in grade school? Hindsight being what it is, most of us have experienced that sensation at one time or another. After all, [...]

It isn’t just shopping mall retailers who love the holidays; there are thousands of online stores selling everything from toys to fishing equipment that see a huge spike in new orders when December comes around. Not everything is red ribbons and overstuffed stockings when sales drop off, however. It can be tough when you’re counting on [...]

This is a question that comes up surprisingly often. I suspect it’s because so many small and medium-sized business owners and marketing managers see celebrities and huge corporations leveraging social media heavily and feel like they might not be able to get in on the act. The truth, however, is that it doesn’t take a bottomless pit of [...]

Here are the links from this week’s posts on Marcy Design Are You Making a Classic Online Marketing Mistake? Can You Really Gain New Customers Over Facebook? The Easiest Way to Improve Your Website A Good Rule of Thumb for Facebook Marketing Are You Promoting Your Small Business Events as Effectively as You Could Be? Call Marcy Design, a  Columbus Ohio [...]

A lot of us can still remember how strange it was to receive those first electronic or e-mail invitations to a party or event. The whole thing seemed pretty novel, but even if you confirmed the appointment right there on your screen, you often had to turn around and scribble the date by hand into a [...]

Of all the tools you can use to find new customers online, Facebook is quickly becoming a favorite of a lot of business owners and marketers. Not only does it boast hundreds of millions of users, and offer a unique way to advertise to them, but most of us just enjoy using the site. How many [...]

We are sometimes asked what the easiest, simplest, and fastest ways to improve your business website’s profitability are. There are a lot of answers we can give, ranging from better search engine optimization to adding e-commerce features. The reality is that the right answer depends on the website and business in question. In most cases, however, [...]

When it comes to Internet marketing, a lot of business owners and executives quickly find that they only really have two modes: putting things off, or working at them furiously. In other words, they wait too long to get started on things like search engine optimization, and when they do get moving, they want to start seeing action [...]