Website Advertising Disclosures: What’s Good For The Consumer Is Good For Your Business

Dear Keith:  I was reading one of your Car Counselor posts on Auttr.com and learned that whenever I advertise, any and all material limitations or exclusions must be disclosed in a clear and conspicuous fashion.  Can you give me a few pointers as to what this might mean on my website?

Sure thing.  Putting this into practice on your website, consider try the following:

Place disclosures near, and wherever possible, on the same screen as the claim.

Use text or visual cues to prompt disclosure review.

With hyperlink use, make the link obvious.

Include complete disclosures on click thru pages.

Make disclosures on banner ads or the page to which the banner ad links.

Repeat disclosures on lengthy ads.