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A Dealer's Journal

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A Dealer's Journal

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A Dealer’s Journal

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We are the complete dealers information guide. Free Happenings Section in the publication for everyone to post special events, special sales, or new products. Blog about it for everyone to read on our web site http://www.adealersjournal.biz for free. Check us out on facebook and twitter. We Want To Make Your News Our News.

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  • American Honda Announces 2011 Off-Road Models and ATVs
    American Honda Motor Company’s Powersports Division announced to its dealers today an additional release of off-road models and ATVs for the 2011 model year. These Hondas include the CRF450R and CRF250R motocross machines, CRF70F and CRF50F off-road motorcycles, the FourTrax Rancher family of ATVs, and the sporty TRX250X.

    “Honda is ramping up its release of 2011 models,” said Powersports Press Manager Bill Savino. “We’re proud to unveil our newest race bikes, the CRF450R and CRF250R motocrossers, plus a wide assortment of Honda off-road machines that have remained extremely popular with recreational riders over the years. With these models for 2011 and more to follow, this is certainly going to be a great year for riding enthusiasts.”

    More detailed information and images of Honda’s model line can be found on http://www.powersports.honda.com or see your local Honda powersports dealer.

    - The Class of the Open-Class MX Bikes: Honda CRF450R
    Long regarded as the bike of choice in the big-bore motocross division, the 2011 CRF450R incorporates a host of improvements that will help this bike retain its standing as the yardstick by which all others in the class are compared. Various tweaks to the engine tuning broaden the already prodigious powerband-more low-end pull and midrange grunt-while also enhancing throttle response via a new throttle body.

    In addition, revised suspension linkage and settings yield improved control, increased ride plushness and enhanced rear-wheel traction. A new Honda Progressive Steering Damper (HPSD) with a larger damper piston (24mm versus 20mm) produces even better tracking traits than before. In addition, the CRF450R now features a newly designed muffler that meets the sound levels of 94 decibels required by some racing organizations in 2011, making it competition-legal right off the showroom floor. All this and more make the 2011 CRF450R a shoo-in to maintain its dominant role among open-class MX bikes. MSRP $8,199. Available in Red beginning October 2010.

    - The Award-Winning Honda CRF250R Gets Better Yet in 2011
    Despite winning numerous comparison tests and awards in 2010, the CRF250R enters the new season sporting a number of improvements that will help it continue its winning ways. A new Honda Progressive Steering Damper (HPSD) with a larger, 24mm damper piston aids tracking precision, and new suspension settings front and rear help give this stellar-handling machine even better chassis balance for 2011. Changes to engine tuning now give the CRF250R a stronger bottom-end and midrange hit, and this 2011 model features a new muffler that meets sound levels of 94 dB required by some racing organizations. MSRP $7,199. Available in Red beginning October 2010.

    - Family-Friendly CRF70F and CRF50F Return in 2011
    In a completely different segment within the vast Honda spectrum, the family-friendly CRF70F and CRF50F return to the lineup in 2011. Featuring an automatic clutch, low seat height and a three-speed transmission, the CRF70F has long served as a practically perfect choice for beginning riders. Credit too the torquey 72cc air-cooled single-cylinder four-stroke engine that has grown to near-legendary status for reliability over the years. Likewise, for more than 40 years the CRF50F has introduced legions of riders the world over to the sport of motorcycling. It tips the scales at an unintimidating 110 pounds and the little CRF50F boasts a tough 49cc air-cooled single-cylinder four-stroke engine renown for its durability plus an ultra-low seat height, automatic clutch, three-speed transmission and an inverted fork. Both of these machines represent the fun that turns the dreams of beginning riders into trail-time reality. CRF50F MSRP $1,499; CRF70F $1,899. Both models available in Red beginning October 2010.

    - Options, Options and More Options: FourTrax Rancher Family
    Year after year, more and more ATV riders come to sing the praises of the ready-and-willing FourTrax® Rancher®-and for good cause. This family of full-sized machines, assembled at Honda’s plant in Timmonsville, SC, has proven many times over to be the most dependable partner you could ever hope for, whether the day calls for work or fun. At the heart of each Rancher beats a powerful liquid-cooled, fuel-injected 420cc engine with convenient electric starting and plenty of grunt for getting the toughest jobs done. From there, it’s a matter of choosing the features that best fit your riding needs, conditions and desires.

    Many Rancher fans swear by the base model FourTrax Rancher with its automatic clutch and manual-shift five-speed transmission with reverse because it’s such a workhorse. Other owners are equally enamored of the FourTrax Rancher ES with its remarkable Electric Shift Program (ESP®) that shifts with consummate ease with the touch of a handlebar-mounted button. Others will allow that while these two-wheel-drive Ranchers are great, the addition of the four-wheel-drive option found in the manual-shift FourTrax Rancher 4×4 and the ESP-equipped FourTrax Rancher 4×4 ES with their easy-to use TraxLok® 4WD/2WD selector makes a good thing even better. And then there are those who love to opt for the top-tier models, and in this case that would be the automatic-transmission 4×4 FourTrax Rancher AT and FourTrax Rancher AT with Electric Power Steering. Both of these upscale models feature five-speed auto-shifting or push-button ESP shifting, plus four-wheel disc brakes and independent rear suspension.

    That’s a lot of variations on one great theme, but no matter which model you select you’ll see why Honda’s FourTrax Rancher has long remained a favorite. MSRP TBD. Two-wheel drive models available in Red and Olive; available early 2011. 4×4 models available in Red, Olive and Camo; available December 2010.

    - The TRX250X Offers Full-Sized Fun
    In the sport ATV category, the TRX250X delivers full-sized ergonomics and it’s also full of great features including electric starting and Honda’s innovative SportClutch™ that enables the rider to experience manual clutch actuation with the advantage of no stalling. That makes it easy to enjoy the plentiful power on tap and the five-speed transmission plus reverse for day-long adventuring. It’s no wonder that the sporty and fun-to-ride TRX250X continues to stand out as a favorite among beginners as well as longtime riders, year after year. MSRP TBD. Available in Red and Black beginning September 2010.

  • Parts Unlimited Honors World Of Powersports
    Parts Unlimited recently recognized Top 100 dealer World of Powersports in Decatur, Illinios. In a press release promoting the honoring, Parts Unlimited noted that World of Powersports includes a $25 million wholesale parts division that helps “more than 3,500 customers find the right part at the right price.
    “By using the Internet to its advantage,” the release continued, “World of Powersports reaches independent stores and repair shops across the states even worldwide. It hasn’t forgotten its loyal over-the-counter customers, either. World of Powersports regularly contacts its customers about in-house sales and open houses. Plus, the service department gets its parts by the next day on every single repair it schedules. That’s the kind of customer service that generates recognition and awards in the industry. Congratulations to Matt and Mark Jackson and the rest of the World of Powersports crew.”

  • Brasher’s Launches Auto Auction in San Jose
    SAN JOSE, California – Brasher’s Auto Auctions has announced that it will open a dealer consignment auction in San Jose later this week. Located on the Santa Clara County Fairgrounds, Brasher’s San Jose Auto Auction will offer consignments from new and used car dealers every Thursday, with the first sale set for tomorrow, July 22nd.
    The Brasher family has been a leader in the auto auction industry since founding its first auction in Salt Lake City, Utah in 1949. Currently the Brashers operate facilities in Salt Lake, Sacramento, Reno, Portland, Eugene and Boise.
    “We’ve long looked at the San Jose market as a great opportunity to serve the new and used car dealers in the Bay Area,” said John Brasher. “With real estate values being what they are, we determined that this was an excellent time to launch an auction to serve dealers in the heart of San Jose.”
    Brasher reports that industry veteran Gary Mobley will head the management team at Brasher’s San Jose Auto Auction.
    “Gary is known throughout the industry as a true professional, a man of tremendous experience and reputation who knows how to run an auto auction,” said Brasher. “He is a great find for us at Brasher’s, and shares our dedication to superior customer service. He has put together a great team focused on building a successful auction in San Jose.”
    Brasher’s San Jose is open to licensed new and used car dealers. For consignment and further sales information, please contact the auction at (408)890-2990, or find the auction online at http://www.brasherssanjose.com.

  • Charleston Auto Auction Breaks Records At
    7th Annual Luau/Pig Pickin’ & Car Sale

    Moncks Corner, SOUTH CAROLINA — On Friday, June 18th Charleston Auto Auction celebrated its 7th Annual Luau/Pig Pickin’ & Car Sale.

    Over 600 dealers took part in one of the most anticipated sales of the year at Charleston Auto Auction. This sale featured multiple smoked pigs, a steel drum band, over 1400 vehicles and $50,000 in cash and prizes.

    “We know our dealers work hard all year and hardly ever have time to take a break. That is why we want them to feel like they are on a tropical island when they attend our Luau Sale. We decorate the whole auction in the Luau theme and award prizes focused on relaxation,” stated Laura Taylor, general manager of Charleston Auto Auction.

    Of the 1400+ vehicles offered for sale, institutional accounts consigned a record-breaking 425 vehicles. “It was a great day for all our clients. Everything from a $200 car to a $40,000 truck sold,” noted Chris Wise, the auction’s national remarketing manager.

    The New Car Dealer Trade Lane also broke a consignment record by running over 300 vehicles. Independent dealers and wholesalers offered their share of vehicles by running more than 700 cars and trucks

    Another record broken was the number of vehicles offered with the 95% Buy Back Program. Over 200 vehicles were sold with the 95% Buy Back Guarantee, which allows the buying dealer to return the vehicle, with title, to Charleston Auto Auction for 95% of the purchase price between the 61st & 67th day after purchase.

    “Every year we seem to set a record at the Luau Sale and this year was no exception. Both buyers and sellers left happy…not to mention the dealers who split the $50,000 in cash & prizes,” said Taylor.

    Charleston Auto Auction is a member of the American Auto Auction Group. It holds a sale every Friday at 10am, with a damaged and disabled sale on the 2nd and last Friday of every month at 9:00 am. For more information about Charleston Auction, go to the internet at http://www.charlestonautoauction.com.