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  Greg Krivicich
  11:56 am on July 14, 2010 Permalink | Log in to leave a Comment
  Tags: marcy design (9), marketing (3), Video, website   

  5 Qualities of Successful Online Videos 

  Tips, tools and traps to avoid

  Your success with online video boils down to one thing–quality. But there’s a lot more to the quality of an online video than visual clarity. In fact, there are five crucial qualities when it comes to marketing with online video. Those five qualities are explained below, along with tips, tools and traps to avoid.

  No. 1: Quality Planning
  Online videos aren’t as easy to change as a section of text on a website’s landing page, so it’s a good idea to do some planning before you start rolling the camera. Start by determining your objective for the video and then plan the content to meet that objective. Here are some examples of marketing objectives and content you should consider including in your video for each.

  Marketing Objective and Content to Include:
  -  Brand recall – Your logo, emotional content, entertaining content
  -  Advertisement – Your value proposition within the context of a story
  -  Lead generation – An incentive combined with instructions for sharing contact information
  -  Education – Product demonstrations, step-by-step instructions, product comparisons
  -  Endorsement – Customers giving testimonials or professional paid endorsements
  -  Immediate sale – The immediate benefits of your products or services and a call to action

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  Greg Krivicich
  12:46 pm on June 11, 2010 Permalink | Log in to leave a Comment
  Tags: internet (2), iPad (5), website, wi-fi   

  Audi A8 Sedan Complete with Internet Hotspot 

  One day, we’ll be able to have wireless internet access from nearly every point on the globe. And while many cities and towns are making efforts to offer free wireless service across a broad range, automakers are now looking to bring WiFi connectivity to cars. Audi is on board, and it has just announced that the 2011 A8 will be available with factory-installed in-car wireless hotspot.

  The WLAN hotspot is located within the rooftop antenna, and passengers can connect to the internet via any laptop, netbook or new-age tablet, like the Apple iPad. Audi says that the network is capable of speeds up to 7.2 Mbit/sec and that WAP2 encryption is on hand in order to securely transfer data. Audi claims that this is the first such factory-installed system, although other automakers offer WiFi connectivity with dealer installed accessories.

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  Greg Krivicich
  6:32 am on March 9, 2010 Permalink | Log in to leave a Comment
  Tags: advertising (8), marketing (3), website   

  US advertisers to spend more on digital than print 

  US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday. Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns, according to the study by California-based Outsell.

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  Greg Krivicich
  8:10 pm on July 20, 2009 Permalink | Log in to leave a Comment
  Tags: auto dealer (93), consumer (27), website   

  What is Search Engine Optimization? 

  

  What is Search Engine Optimization and how can it help your business?  Search Engine Optimization or SEO as it commonly known is the process of organizing your website to be ‘read’ by search engines in the most effective manner.  The result, hopefully, means that the quantity and quality of traffic is vastly improved.  The earlier a website appears in search result pages and the higher its ranking, the more traffic it will generate.

  Search engines are the gatekeeper for users looking for specific information on the Internet.  Search engines read the programming language of your website known as HTML or Hyper Text Markup Link. HTML is text-based information on a web page identifying all text as links, headings, paragraphs, lists and so on.

  ‘Spidering’ is a web-crawler program used by search engines that runs an automated script to browse the web in an automated and methodical manner.  Search engines use spidering to obtain up-to-date data, although they can also be used to automate tasks on a website or index downloaded pages to increase the speed of searches.  They also are used to check links and validate HTML code.  This bot or program starts with a list of URLs to visit and then identifies all the hyperlinks on the page and adds them to the list of URLs to visit.

  There are specific types of search that a user can employ: Industry-Specific, Local and Image.  An ‘Industry-Specific’ search is based on the category of a company such as ‘plumbing’ or ‘dentist’.  A ‘Local Search‘ allows users to geographically constrain searches against local businesses.  And an ‘Image Search’ is specifically designed to find pictures, images, animation, etc.  Your website should be optimized for each of these types of searches.

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