At CallSource we believe that if your advertising budget is tight, it is even more important that you track your advertising. That way, you can maximize your ad dollars into campaigns that are generating the most calls, and make sure that EVERY phone-up is handled perfectly.

http://www.callsource.com/find-out-more

If I were spending a significant amount of money on advertising, I’d want to know exactly how many calls it generated, how many were prospects and what my actual cost per lead was.

http://www.callsource.com/ROBERT-FRIED

Do you know how much each lead costs you? If you take the cost of your specific advertisement, divide it by the number of phone calls it generated – you have your cost per call. If you determine the number of prospect calls, then divide it by the cost of your advertisement – you get the actual cost per lead.

This number is gold.

http://www.callsource.com/ROBERT-FRIED

Many dealerships invest a lot of money into generating leads but very little turning them into customers.

http://www.callsource.com/ROBERT-FRIED

If sufficient pain is discovered, then subconsciously, the decision has already been made to buy. Are your people handling the leads correctly?

http://www.callsource.com/ROBERT-FRIED

At CallSource we believe that if your advertising budget is tight, it is even more important that you track your advertising. That way, you can maximize your ad dollars into campaigns that are generating the most calls, and make sure that EVERY phone-up is handled perfectly.

http://www.callsource.com/find-out-more

If I were only spending $5,000 per month in advertising to generate phone calls, I’d want to know exactly where those calls were coming from, how many were prospects and what my actual cost per lead was.

http://www.callsource.com/find-out-more

If sufficient pain is discovered, then subconsciously, the decision has already been made to buy. Are your people handling the leads correctly?

What ad sources are bringing me the most calls? If you do not know that answer, or just have a general idea – you are loosing valuable leads. Tracking your advertising gives you the ability to put more money into ad sources that are bringing the best returns.

Do you know how many phone calls your ad campaigns are generating. What ad sources are generating the most and best leads? If you increased your ad budget by 20%, how many more calls, appointments and then sales would that generate?