This Week at Columbus Fair Auto Auction 
If you can't attend in person, BUY ONLINE! All sale lanes available to you . Please give me a call at 614-497-5464 to register for Online Ringman.
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Steve Micotto-Columbus Fair Auto Auction
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Columbus Fair Auto Auction
Hyundai Factory Open Sale at Columbus Fair Auto Auction (open to all dealers) Wednesday July 28th 105 units @ 9:00 A.M. in Lane 4
Early Bird Drawing for a $100.00 Walmart Gift Card. In the Lane Giveaway.... Receive $100.00 Walmart Gift Card (Per unit) When you purchase any: 2010 Sonata or 2009 Accent (88 Units Available) Internet will be included check will be sent sent to the dealership in place of a gift card. After the sale one lucky Hyundai buyer will receive the Richard Petty Driving Experience of a lifetime . If you can't attend in person BUY ONLINE! to register contact Steve Micotto at 614 497-5464 .
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Steve Micotto-Columbus Fair Auto Auction
This Week at Columbus Fair Auto Auction
Wow what a week! Buying or Selling the place to be in the lane or online the Columbus Fair Auto Auction. Proudly Celebrating 51 Years as an Independently Owned Auction. Join us every Wednesday!
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Keith Whann
What Makes An Ad Deceptive?
Wondering if someone might fine one of your Ads unfair or deceptive?
Ask yourself the following, its what the FTC would consider:
1. Is it likely to mislead consumers acting reasonably under the circumstances.
2. Does it omit ”material” information to a consumer’s decision to buy or use the product.
3. Does it cause or is it likely to cause substantial consumer injury.
If your answer is yes to any of the 3 questions, you have a bad ad! -
Keith Whann
Taking Advertising Compliance To Your Website
Question: I was reading one of your posts on Auttr.com and learned that whenever I advertise, any and all material limitations or exclusions must be disclosed in a clear and conspicuous fashion. Can you give me a few pointers as to what this might mean on my website?
Answer: Putting this into practice on your website, consider try the following:
Place disclosures near, and wherever possible, on the same screen as the claim.
Use text or visual cues to prompt disclosure review.
With hyperlink use, make the link obvious.
Include complete disclosures on click thru pages.
Make disclosures on banner ads or the page to which the banner ad links.
Repeat disclosures on lengthy ads.
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Keith Whann
Compliance Is More Than Just A Word
Question: I want to emphasize the importance of compliance to my employees, but it’s hard to explain. Can you help me with the message?
Answer: When explaining compliance, it has to be more than just a word. Tell them your goal is to have your dealership’s paperwork, policies, practices and procedures all in accordance with the law. They must recognize that compliance is an ongoing process that must be monitored, updated and managed. Lastly, to be effective, your people, paperwork and automated systems must work together.
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Keith Whann
I am looking forward to participating in the 2010 Alabama IADA Convention. See you all on Auttr.TV this Friday at noon!
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Keith Whann
Keys to a Successful Dealer – Lender/Vendor Relationship
Question: Keith: In your Car Counselors TARP presentation at the 2010 NIADA Convention you discussed some suggestions for a successful Dealer – Lender/Vendor relationship, would you please summarize them for me?
Answer: Sure thing, here they are:
Get each parties expectations on the table
Understand each other’s business
Know what “correct paperwork” looks like
Decide what a “complete deal” means
Establish a framework for handling “stips”
Communicate loan/deal criteria and how to handle changes
Be consistent (understand look to book and debt to income)
Remember it’s a partnership!
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Steve Micotto-Columbus Fair Auto Auction
Columbus Fair Auto Auction is proud to present: Kia Factory Open sale (open to all dealers) 75 Units @ 9:00 AM in Lane 4
Win the Richard Petty Driving Experience of a Lifetime at the Charlotte Motor Speedway. How can you be there ? Buy in our Kia Sale for a chance to win. Drawing on August 4th Race day August 14th . You must be present in sale arena to win! Prize winners to be posted each week in our lobby.
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Steve Micotto-Columbus Fair Auto Auction
GMAC Lease Sale Wednesday, July 21st 2010. 175 Units @ 9:00 AM Lane 6
GMAC Repo Sale Wednesday, July 21st 2010. 82 Units @ 12:00 Lane 1 
GMAC Lease and Repo sale at Columbus Fair Auto Auction. Hope to see you there... If you can't attend in person, Buy Online ! Contact me today for your Online Ringman user account. Hotel and Airfare available please contact Telemarketing for more information...
