Automotive Advertising Agencies Need To Reinvent Themselves To Support Social Media

The role of automotive advertising agencies is changing along with the auto industry that they serve. I have taken an active role to educate automotive advertising agencies and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

I have been proud to host sessions on social media in support of real world venues in the auto industry such as The Digital Dealer Conferences, NADA Convention, JD Powers Conferences, OEM Dealer Meetings, Dealer 20 Groups and automotive advertising classes at Northwood University. I also am an active contributor to online social networking communities in addition to my own http://AdAgencyOnline.Net including http://AutomotiveDigitalMarketing.Com , http://DealerRefresh.Com, http://DrivingSales.Com, http://www.InternetSalesManager.Org, http://Auttr.Com, http://DealerElite.Net, Dealer Advisor Nation — http://danation.ning.com/, http://www.autodealerpeople.com/, http://Just-Auto.com/ and Automotive News with their online publication, http://www.autonews.com/; to name a few.

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Automotive Advertising Agencies Use Social Media As Much As Their Customers Do –

Automotive advertising agencies have learned that the Internet Super Highway is a two way street as evidenced by the growing number of automotive advertising focused social networking communities being hosted on the World Wide Web. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of an automotive advertising resource / networking portal — http://AdAgencyOnline.Net — created his self described network of networkers based on their shared philosophy that a rising tide floats all boats and supported by his personal branding line of — What are friends for!

Philip explained his reasons for contributing so much of his time to support automotive advertising focused social media in a recent blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that airs on the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on AdAgencyOnline.Net. “I have borrowed some of the best ideas that I ever had.

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