Philip Zelinger to Speak At The Chrysler SE & SW BC S&P Business Conference Discussing Social Media In Fixed Operations For Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal — AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference. The conference is being held at the Disney Resorts Contemporary Hotel in Orlando Florida from September 22nd – 24th, 2010.

The session being presented by Philip is titled Social Media And Fixed Operations; What Was – Is And Will Be. The importance of fixed operations to generate profits to compensate for reduced new and pre-owned vehicle sales has become self evident as dealers struggle to cover expenses in a consolidating auto industry. The focus of Philip’s session will be to advise auto dealers how to increase their absorption rate from fixed operations — the percentage of total dealership expenses that are covered by profits generated from service and parts — using social media to leverage their automotive advertising dollars.

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AdAgencyOnline.Net Advises Automotive Advertising Agencies To Focus On Fixed Operations

Automotive advertising agencies frustrated by reduced sales volume and profit margins have been forced to focus on fixed operations vs. vehicle sales to earn their fees. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host AdAgencyOnline.Net, has advised his national network of independent automotive advertising agencies to help their auto dealer clients improve their absorption rate from fixed operations if they expect to survive in today’s struggling economy and consolidating auto industry. Read the rest of this entry →

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal — http://AdAgencyOnline.net — reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show Lunch With Phil Discussing Automotive Advertising. Philip focused on market conditions beyond the control of auto dealers and the automotive advertising agencies that serve them. “The downsizing and consolidation of the retail auto industry in response to a shrinking economy was compounded by government intervention in the manufacturing and business sector in ways that could not have been imagined. The changes in the market and the economy were beyond the control of independent auto dealers and the interventional role of government could not have been foreseen. The impact on the retail auto industry has been profound with many auto dealers closing their doors; some voluntarily and others by government and/or factory dictate. Read the rest of this entry →

AdAgencyOnline.Net Adds Blog Talk Radio Show – Auto Industry Insiders – For Automotive Advertising Agencies

AdAgencyOnline.Net is an automotive advertising resource/networking portal for automotive advertising agencies. The site hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of WAAOL announced on today’s blog talk radio show — Lunch With Ralph Paglia Discussing Automotive Advertising — that he will be hosting a slightly altered show in the same Thursday 12 Noon EST time slot to be titled “Auto Industry Insiders.” Philip was quick to explain that Ralph Paglia is an established member of the “Network Of Networkers” that comprise the group known as Auto Industry Insiders featured on AdAgencyOnline.Net. According to Philip, the contributing members of Auto Industry Insiders have been invited to co-host the show on a rotating basis and Ralph Paglia will still be a regular host on the show.

Philip explained the change in the popular Thursday blog talk radio show. Read the rest of this entry →

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Attend The 9th Digital Dealer Conference & Exposition

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on the automotive advertising resource/networking portal AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time, advised automotive advertising agencies to attend The 9th Digital Dealer Conference & Exposition. Philip announced his support of the conference during his blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that aired on July, 05, 2010.

Philip commented on his participation in all eight of the previous Digital Dealer Conferences along with some details about the theme for the Fall 2010 conference to be held at The Mirage Hotel in Las Vegas October 12-14, 2010, “I have been invited to host sessions on automotive advertising for the past eight Digital Dealer Conferences and I am proud to accept their invitation to submit my proposal for the 9th Digital Dealer Conference & Exposition. Read the rest of this entry →

AdAgencyOnline.Net Shares Social Media Formula With Automotive Advertising Agencies; C2C + B2B = B2C SQUARED

AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL). Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — shared a simple formula with automotive advertising agencies to help them monetize social media for their auto dealer clients; C2C + B2B = B2C SQUARED. The formula suggests that Customer to Customer, (C2C), comments coupled with Business to Business, (B2B), cross promotions can virally amplify Business to Customer, (B2C), marketing messages through social networking channels without offending the community.

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AdAgencyOnline.Net Uses Social Media To Teach Automotive Advertising Agencies About Automotive Advertising On The Internet

Automotive advertising agencies don’t know what they don’t know and they are turning to social networking communities like http://AdAgencyOnline.Net to listen and learn about the increasing role of social media in automotive advertising. Philip Zelinger, the President of Ad Agency Online, L.L.C. — a national network of independent automotive advertising agencies — hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time — where he regularly shares best practices with his affiliated automotive advertising agencies and automotive advertising decision makers that regularly follow his shows and contribute to their shared portal. Read the rest of this entry →

AdAgencyOnline.Net Links Social Networking Sites For Automotive Advertising Agencies On Auto Industry Insiders

AdAgencyOnline.Net is one of many online automotive advertising resource / networking portals that have formed to share best practices for automotive advertising agencies using social media. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on AdAgencyOnline.Net, took his philosophy that a rising tide floats all boats to the next level when he invited a number of automotive advertising social networking communities to join him to leverage their members and their resources in a network of networkers appropriately named — Auto Industry Insiders. Read the rest of this entry →

AdAgencyOnline.Net Promotes 2010 NIADA Convention and TARP Lending Program To Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal — http://AdAgencyOnline.Net — promoted the 2010 NIADA Convention and the TARP Lending Program on his blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time. The National Independent Automobile Dealers Association, (NIADA), is hosting their annual convention at Caesar’s Palace Hotel and Casino in Las Vegas from June 14th, 2010 through June 17th, 2010. Philip Zelinger will be attending the convention and sitting on a panel discussing social media that is being hosted by Keith Whann, the General Counsel for the NIADA, host of a new auto industry social networking portal — http://Auttr.Com — and the originator of the TARP Lending Program — Together Automotive Retailers Prosper. Read the rest of this entry →

AdAgencyOnline.Net Links To Best Practices For Automotive Advertising Agencies With “Auto Industry Insiders”

Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal http://AdAgencyOnline.Net , announced on his Lunch With Phil Discussing Automotive Advertising show that he will be integrating a special section on AdAgencyOnline.Net called “Auto Industry Insiders.” Automotive advertising agencies are following their auto dealer clients onto the Internet Super Highway for the same reasons that auto dealers are following their customers there — to sell more vehicles and service. The Internet is the media of choice to find information on anything automotive related. Automotive advertising agencies need to keep up with new technologies to help them sell more vehicles and service with reduced staff and budgets so they are turning to social networking communities to find and share best practices to solve common problems.

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