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  Greg Krivicich
  11:56 am on July 14, 2010 Permalink | Log in to leave a Comment
  Tags: marcy design (9), marketing, Video, website (4)   

  5 Qualities of Successful Online Videos 

  Tips, tools and traps to avoid

  Your success with online video boils down to one thing–quality. But there’s a lot more to the quality of an online video than visual clarity. In fact, there are five crucial qualities when it comes to marketing with online video. Those five qualities are explained below, along with tips, tools and traps to avoid.

  No. 1: Quality Planning
  Online videos aren’t as easy to change as a section of text on a website’s landing page, so it’s a good idea to do some planning before you start rolling the camera. Start by determining your objective for the video and then plan the content to meet that objective. Here are some examples of marketing objectives and content you should consider including in your video for each.

  Marketing Objective and Content to Include:
  -  Brand recall – Your logo, emotional content, entertaining content
  -  Advertisement – Your value proposition within the context of a story
  -  Lead generation – An incentive combined with instructions for sharing contact information
  -  Education – Product demonstrations, step-by-step instructions, product comparisons
  -  Endorsement – Customers giving testimonials or professional paid endorsements
  -  Immediate sale – The immediate benefits of your products or services and a call to action

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  Greg Krivicich
  6:32 am on March 9, 2010 Permalink | Log in to leave a Comment
  Tags: advertising (8), marketing, website (4)   

  US advertisers to spend more on digital than print 

  US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday. Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns, according to the study by California-based Outsell.

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  Greg Krivicich
  1:31 pm on August 28, 2009 Permalink | Log in to leave a Comment
  Tags: marketing, social networking (20)   

  More marketers use social networking to reach customers 

  

  By Jon Swartz, USA TODAY

  SAN FRANCISCO — Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year.
  So how does it introduce the subcompact car to Americans? A massive ad blitz on TV? In-house promotions at dealers nationwide?

  Nope.

  In April, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they’re required to upload a video on YouTube about the car, and they’re encouraged to talk — no holds barred — about the Fiesta on their blogs, Facebook and Twitter.

  “It’s extremely important to this company’s history,” says Scott Monty, whose job as head of social media at Ford was created about a year ago to take advantage of the growing social-networking wave. “It’s about culture change and adapting to this ongoing way of communicating. The bloggers are fully free to say what they want.”

  Social-media services, such as Facebook, Twitter, YouTube and countless other websites, have had a profound effect on how millions of Americans — especially those under 35 — interact with others (or don’t), shop and view brands. It’s a real-time digital lifestyle, powered by smartphones and netbooks, that often colors what products they purchase, how they view brands and where they spend most of their waking hours.

  Marketers have noticed. Social-networking services increasingly are indispensable business tools, says Forrester Research. According to its survey of 1,217 business decision makers worldwide late last year, 95% use social networks to some extent.

  And 53% of more than 300 marketers planned to increase social-media marketing spending this year, according to a Forrester presentation in April.

  For entire article:  Click here