If I were only spending $5,000 per month in advertising to generate phone calls I’d want to know exactly where those calls were coming from, how many were actual prospects and what my actual cost per lead was.

What ad sources are bringing me the most calls? If you do not know that answer, or just have a general idea – you are loosing valuable leads. Tracking your advertising gives you the ability to put more money into ad sources that are bringing the best returns.

Do you know how many phone calls your ad campaigns are generating. What ad sources are generating the most and best leads? If you increased your ad budget by 20%, how many more calls, appointments and then sales would that generate?

Tracking your advertising shows you what ad sources are not working and gives you the option to put that money into ad campaigns that generate more business for you.

http://www.callsource.com/find-out-more

Many dealerships invest a lot of money into generating leads but very little into them into customers.

I just helped an auto dealer in Colorado pinpoint a valuable ad source that was in another city, generating more calls per dollar with a higher closing ratio (35%) than any of their other ad sources.

I just helped an auto dealer in Colorado pinpoint a valuable ad source that was in another city, generating more calls per dollar with a higher closing ratio (35%) than any of their other ad sources.