AdAgencyOnline.Net Knows That Automotive Advertising Agencies Don’t Know What They Don’t Know But Social Media Can Teach Them

Automotive advertising agencies are being asked to deliver more for less by a consolidating auto industry in response to reduced sales volume, profit margins and automotive advertising budgets. The solution, as is often the case, lies in the leveraged use of technology applied to a constant in automotive advertising and the auto industry that it serves — change. Another constant that can be found in automotive advertising is human nature. These two constants, change and human nature, power the explosive growth of the use of social media by automotive advertising agencies. Unfortunately, the change is happening at warp speed on the Internet Super Highway and automotive advertising agencies don’t know what they don’t know when it comes to new automotive advertising technologies and applications being developed to monetize social media.

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AdAgencyOnline.Net To Review New Automotive Advertising Technologies At The 9th Digital Dealer Conference & Exposition

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL — All Automotive Advertising News All The Time, will be reviewing new automotive advertising technologies and applications during live interviews with principals from selected vendors conducted during The 9th Digital Dealer Conference & Exposition. WAAOL is featured on the highly regarded automotive advertising resource / networking portal AdAgencyOnline.net and the blog talk radio shows will be broadcast live during the conference at The Mirage Hotel in Las Vegas October 12th – 14th 2010.

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AdAgencyOnline.Net To Review New Social Media Automotive Advertising Applications At The 9th Digital Dealer Conference & Exposition

AdAgencyOnline.Net is an automotive advertising resource / networking portal that shares best practices with automotive advertising agencies on their blog talk radio station WAAOL – All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online and the host of the blog talk radio shows on WAAOL, will be hosting a session on social media at the 9th Digital Dealer Conference & Exposition. The auto industry focused event is being held at The Mirage Hotel in Las Vegas October 12th – 14th , 2010. Philip will be reviewing automotive advertising applications in his session and he anticipates discovering a number of new social media powered automotive advertising platforms while he is there. Read the rest of this entry →

AdAgencyOnline.Net Directs Automotive Advertising Agencies To Promote People Over Product Or Price Using Social Media

Shrinking auto sales, profit margins and automotive advertising budgets have forced automotive advertising agencies to shift their investments from conventional radio, T.V. and print media to the internet and social media such as Facebook, Twitter, MySpace and too many more to list. Unfortunately, conventional automotive advertising wisdoms don’t always apply on the Internet Super Highway. As a result, automotive advertising agencies are struggling to find out not only what works, but how they can prove it to their auto dealer clients who are demanding a verifiable short term R.O.I. for every dollar in today’s struggling economy. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal AdAgencyOnline.Net, is directing automotive advertising agencies to promote people over product or price using social media to produce quantifiable and qualified results. Read the rest of this entry →

AdAgencyOnline.Net Recommends The 9th Digital Dealer Conference & Exposition For Automotive Advertising Agencies

Automotive advertising agencies rely on AdAgencyOnline.Net to surface, review and recommend new automotive advertising vendors and cutting edge automotive advertising applications. The semi-annual Digital Dealer Conference & Expositions have always earned the support of Philip Zelinger, the host of http://AdAgencyOnline.Net and the President of a national network of independent affiliated automotive advertising agencies — Ad Agency Online, L.L.C., to help his automotive advertising resource / networking portal live up to expectations. Philip relies on the conferences to help him discover and share best practices with his automotive advertising and auto dealer/vendor clients and The 9th Digital Dealer Conference & Exposition is no exception.

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AdAgencyOnline.Net Promotes The DrivingSales Executive Summit For Automotive Advertising Agencies

The DrivingSales Executive Summit is an exclusive automotive event, laser focused on cutting edge dealership operations. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, previewed the summit on the Auto Industry Insiders blog talk radio show featured on WAAOL, All Automotive Advertising News All The Time that aired on September 02nd, 2010.

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Philip Zelinger to Speak At The Chrysler SE & SW BC S&P Business Conference Discussing Social Media In Fixed Operations For Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal — AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference. The conference is being held at the Disney Resorts Contemporary Hotel in Orlando Florida from September 22nd – 24th, 2010.

The session being presented by Philip is titled Social Media And Fixed Operations; What Was – Is And Will Be. The importance of fixed operations to generate profits to compensate for reduced new and pre-owned vehicle sales has become self evident as dealers struggle to cover expenses in a consolidating auto industry. The focus of Philip’s session will be to advise auto dealers how to increase their absorption rate from fixed operations — the percentage of total dealership expenses that are covered by profits generated from service and parts — using social media to leverage their automotive advertising dollars.

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AdAgencyOnline.Net Advises Automotive Advertising Agencies To Focus On Fixed Operations

Automotive advertising agencies frustrated by reduced sales volume and profit margins have been forced to focus on fixed operations vs. vehicle sales to earn their fees. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host AdAgencyOnline.Net, has advised his national network of independent automotive advertising agencies to help their auto dealer clients improve their absorption rate from fixed operations if they expect to survive in today’s struggling economy and consolidating auto industry. Read the rest of this entry →

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal AdAgencyOnline.Net, announced today that he will be reviewing eCarList and their new mobile appraisal and inventory management application TrueMarket Mobile for consideration by his affiliated automotive advertising agencies. Philip will be interviewing Len Critcher, the CEO of eCarList, on the blog talk radio station featured on AdAgencyOnline.net — WAAOL, All Automotive Advertising News All The Time. The Automotive Advertising Experts show hosting the interview is scheduled to air on Friday, September 03rd, 2010 from 12:00 Noon to 12:30 PM EST. Read the rest of this entry →

AdAgencyOnline.Net Adds Blog Talk Radio Show – Auto Industry Insiders – For Automotive Advertising Agencies

AdAgencyOnline.Net is an automotive advertising resource/networking portal for automotive advertising agencies. The site hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of WAAOL announced on today’s blog talk radio show — Lunch With Ralph Paglia Discussing Automotive Advertising — that he will be hosting a slightly altered show in the same Thursday 12 Noon EST time slot to be titled “Auto Industry Insiders.” Philip was quick to explain that Ralph Paglia is an established member of the “Network Of Networkers” that comprise the group known as Auto Industry Insiders featured on AdAgencyOnline.Net. According to Philip, the contributing members of Auto Industry Insiders have been invited to co-host the show on a rotating basis and Ralph Paglia will still be a regular host on the show.

Philip explained the change in the popular Thursday blog talk radio show. Read the rest of this entry →