Do you know how much each lead costs you? If you take the cost of your ad, divided by the number of phone calls it generated you have your cost per call. If you determine the number of prospect calls, and then divide it by the cost of your advertisement you get the actual cost per lead. This number is gold.

http://www.callsource.com/find-out-more

If I were only spending $5,000 per month in advertising to generate phone calls I’d want to know exactly where those calls were coming from, how many were actual prospects and what my actual cost per lead was.

What ad sources are bringing me the most calls? If you do not know that answer, or just have a general idea – you are loosing valuable leads. Tracking your advertising gives you the ability to put more money into ad sources that are bringing the best returns.

Tracking your advertising shows you what ad sources are not working and gives you the option to put that money into ad campaigns that generate more business for you.

http://www.callsource.com/find-out-more

Website Advertising Disclosures:  What’s Required Is Good For Your Business

Dear Keith:  I was reading one of your posts on Auttr.com and learned that whenever I advertise, any and all material limitations or exclusions must be disclosed in a clear and conspicuous fashion.  Can you give me a few pointers as to what this might mean on my website?

Sure thing.  Putting this into practice on your website, consider try the following:

Place disclosures near, and wherever possible, on the same screen as the claim.

Use text or visual cues to prompt disclosure review.

With hyperlink use, make the link obvious.

Include complete disclosures on click thru pages.

Make disclosures on banner ads or the page to which the banner ad links.

Repeat disclosures on lengthy ads.

I just helped an auto dealer in Colorado pinpoint a valuable ad source that was in another city, generating more calls per dollar with a higher closing ratio (35%) than any of their other ad sources.

Wondering if someone might fine one of your Ads unfair or deceptive?
Ask yourself the following, its what the FTC would consider:
1. Is it likely to mislead consumers acting reasonably under the circumstances.
2. Does it omit ”material” information to a consumer’s decision to buy or use the product.
3. Does it cause or is it likely to cause substantial consumer injury.
If your answer is yes to any of the 3 questions, you have a bad ad!

Question:  I was reading one of your posts on Auttr.com and learned that whenever I advertise, any and all material limitations or exclusions must be disclosed in a clear and conspicuous fashion.  Can you give me a few pointers as to what this might mean on my website?

Answer:  Putting this into practice on your website, consider try the following:

Place disclosures near, and wherever possible, on the same screen as the claim.

Use text or visual cues to prompt disclosure review.

With hyperlink use, make the link obvious.

Include complete disclosures on click thru pages.

Make disclosures on banner ads or the page to which the banner ad links.

Repeat disclosures on lengthy ads.

A quick thought about determining whether a dealership advertisement is unfair or deceptive: Often times, what an advertisement does NOT say is as important as what it does!

Here’s a somewhat embarrassing legal question for you. Suppose a telemarketer calls me up and says, “switch to our tool, it’s twice as good and half as expensive.” I believe the message and switch. The recession hits, my business slows down, and I think to myself, pretty smart that I’m not stuck with that big monthly bill now that I have the new tool.

Then I learn that the telemarketer’s company was sued by the tool I used to have for false advertising and lost. Then I hear that lots of dealers who didn’t believe the “twice as good” claim and didn’t switch loss less business over the last year than I did. Do I have any legal grounds for recovering lost revenue, or at least getting a refund of the $500 a month I spent as a result of the now proven false advertising?