Auttr » advertising http://auttr.com Auttr Wed, 08 Feb 2012 19:00:00 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 Don’t slash your entire ad budget – just the campaigns that don’t work. http://auttr.com/blog/2010/11/17/dont-slash-your-entire-ad-budget-just-the-campaigns-that-dont-work/ http://auttr.com/blog/2010/11/17/dont-slash-your-entire-ad-budget-just-the-campaigns-that-dont-work/#comments Wed, 17 Nov 2010 20:21:34 +0000 Robert S. Fried http://auttr.com/blog/dont-slash-your-entire-ad-budget-just-the-campaigns-that-dont-work/ At CallSource we believe that if your advertising budget is tight, it is even more important that you track your advertising. That way, you can maximize your ad dollars into campaigns that are generating the most calls, and make sure that EVERY phone-up is handled perfectly.

http://www.callsource.com/find-out-more

]]> http://auttr.com/blog/2010/11/17/dont-slash-your-entire-ad-budget-just-the-campaigns-that-dont-work/feed/ 0 Tracking your advertising http://auttr.com/blog/2010/11/02/tracking-your-advertising/ http://auttr.com/blog/2010/11/02/tracking-your-advertising/#comments Tue, 02 Nov 2010 22:06:30 +0000 Robert S. Fried http://auttr.com/blog/tracking-your-advertising/ If I were spending a significant amount of money on advertising, I’d want to know exactly how many calls it generated, how many were prospects and what my actual cost per lead was.

http://www.callsource.com/ROBERT-FRIED

]]> http://auttr.com/blog/2010/11/02/tracking-your-advertising/feed/ 0 Do you know how much each lead costs you… http://auttr.com/blog/2010/10/14/do-you-know-how-much-each-lead-costs-you-4/ http://auttr.com/blog/2010/10/14/do-you-know-how-much-each-lead-costs-you-4/#comments Thu, 14 Oct 2010 16:32:58 +0000 Robert S. Fried http://auttr.com/blog/do-you-know-how-much-each-lead-costs-you-4/ (Read more)]]> Do you know how much each lead costs you? If you take the cost of your specific advertisement, divide it by the number of phone calls it generated – you have your cost per call. If you determine the number of prospect calls, then divide it by the cost of your advertisement – you get the actual cost per lead.

This number is gold.

http://www.callsource.com/ROBERT-FRIED

]]> http://auttr.com/blog/2010/10/14/do-you-know-how-much-each-lead-costs-you-4/feed/ 0 Many dealerships invest a lot of money i… http://auttr.com/blog/2010/10/13/many-dealerships-invest-a-lot-of-money-i-3/ http://auttr.com/blog/2010/10/13/many-dealerships-invest-a-lot-of-money-i-3/#comments Wed, 13 Oct 2010 16:42:03 +0000 Robert S. Fried http://auttr.com/blog/many-dealerships-invest-a-lot-of-money-i-3/ Many dealerships invest a lot of money into generating leads but very little turning them into customers.

http://www.callsource.com/ROBERT-FRIED

]]> http://auttr.com/blog/2010/10/13/many-dealerships-invest-a-lot-of-money-i-3/feed/ 0 Do you know how much each lead costs you… http://auttr.com/blog/2010/09/28/do-you-know-how-much-each-lead-costs-you-3/ http://auttr.com/blog/2010/09/28/do-you-know-how-much-each-lead-costs-you-3/#comments Tue, 28 Sep 2010 18:04:44 +0000 Robert S. Fried http://auttr.com/blog/do-you-know-how-much-each-lead-costs-you-3/ (Read more)]]> Do you know how much each lead costs you? If you take the cost of your ad, divided by the number of phone calls it generated you have your cost per call. If you determine the number of prospect calls there were and then divide it by the cost of your advertisement you get the actual cost per lead.

http://www.callsource.com/ROBERT-FRIED

]]> http://auttr.com/blog/2010/09/28/do-you-know-how-much-each-lead-costs-you-3/feed/ 0 If I were only spending $5,000 per month… http://auttr.com/blog/2010/09/22/if-i-were-only-spending-5000-per-month-3/ http://auttr.com/blog/2010/09/22/if-i-were-only-spending-5000-per-month-3/#comments Wed, 22 Sep 2010 18:24:22 +0000 Robert S. Fried http://auttr.com/blog/if-i-were-only-spending-5000-per-month-3/ If I were only spending $5,000 per month in advertising, I’d want to know exactly how many calls it generated, where those calls were coming from, how many were prospects and what my actual cost per lead was.

http://www.callsource.com/find-out-more

]]> http://auttr.com/blog/2010/09/22/if-i-were-only-spending-5000-per-month-3/feed/ 0 At CallSource we believe that if your ad… http://auttr.com/blog/2010/09/20/at-callsource-we-believe-that-if-your-ad/ http://auttr.com/blog/2010/09/20/at-callsource-we-believe-that-if-your-ad/#comments Mon, 20 Sep 2010 17:59:32 +0000 Robert S. Fried http://auttr.com/blog/at-callsource-we-believe-that-if-your-ad/ At CallSource we believe that if your advertising budget is tight, it is even more important that you track your advertising. That way, you can maximize your ad dollars into campaigns that are generating the most calls, and make sure that EVERY phone-up is handled perfectly.

http://www.callsource.com/find-out-more

]]> http://auttr.com/blog/2010/09/20/at-callsource-we-believe-that-if-your-ad/feed/ 0 If I were only spending $5,000 per month… http://auttr.com/blog/2010/09/13/if-i-were-only-spending-5000-per-month-2/ http://auttr.com/blog/2010/09/13/if-i-were-only-spending-5000-per-month-2/#comments Mon, 13 Sep 2010 17:38:36 +0000 Robert S. Fried http://auttr.com/blog/if-i-were-only-spending-5000-per-month-2/ If I were only spending $5,000 per month in advertising to generate phone calls, I’d want to know exactly where those calls were coming from, how many were prospects and what my actual cost per lead was.

http://www.callsource.com/find-out-more

]]> http://auttr.com/blog/2010/09/13/if-i-were-only-spending-5000-per-month-2/feed/ 0 Do you know how much each lead costs you… http://auttr.com/blog/2010/09/08/do-you-know-how-much-each-lead-costs-you/ http://auttr.com/blog/2010/09/08/do-you-know-how-much-each-lead-costs-you/#comments Wed, 08 Sep 2010 16:46:42 +0000 Robert S. Fried http://auttr.com/blog/do-you-know-how-much-each-lead-costs-you/ (Read more)]]> Do you know how much each lead costs you? If you take the cost of your ad, divided by the number of phone calls it generated you have your cost per call. If you determine the number of prospect calls, and then divide it by the cost of your advertisement you get the actual cost per lead. This number is gold.

http://www.callsource.com/find-out-more

]]> http://auttr.com/blog/2010/09/08/do-you-know-how-much-each-lead-costs-you/feed/ 0 If I were only spending $5,000 per month… http://auttr.com/blog/2010/09/03/if-i-were-only-spending-5000-per-month/ http://auttr.com/blog/2010/09/03/if-i-were-only-spending-5000-per-month/#comments Fri, 03 Sep 2010 20:22:39 +0000 Robert S. Fried http://auttr.com/blog/if-i-were-only-spending-5000-per-month/ If I were only spending $5,000 per month in advertising to generate phone calls I’d want to know exactly where those calls were coming from, how many were actual prospects and what my actual cost per lead was.

]]> http://auttr.com/blog/2010/09/03/if-i-were-only-spending-5000-per-month/feed/ 0