For all of Facebook’s strengths, it still hasn’t gained the kind of commercial popularity that Google and the other major search engines have. There are probably three good reasons for this: first, that Google is more established; second, that it allows you to reach people at a moment when they are thinking about your product and service; and third, people turn to search engines more for information than they do social media (which is often for fun or amusement).

Even so, Facebook advertising carries one important advantage that the search engines can’t completely match: you can take out potential customers based on specific traits that they give about themselves.

This can be very important for certain kinds of businesses, and especially those who sell to portions of the public who might not know what they’re looking for. In other words, if the people you need to market to most aren’t aware of what you sell, or wouldn’t know how to identify it if they did, then Facebook advertising can offer a more cost-effective way to reach them.

Almost every company should consider trying Facebook advertising, if only to see whether it can work for them. For businesses that need to segment customers by specific criteria, however, it could be an especially profitable online advertising medium.

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.

Here are the links from this week’s posts on Marcy Design

Do You Need an Open-Ended Budget to Find Customers on Sites Like Facebook?

Don’t Wait to Buy Foreign Domains

How Social Media Sites are Making Life Easier for the Best B2B Vendors

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.

At CallSource we believe that if your advertising budget is tight, it is even more important that you track your advertising. That way, you can maximize your ad dollars into campaigns that are generating the most calls, and make sure that EVERY phone-up is handled perfectly.

http://www.callsource.com/find-out-more

If I were spending a significant amount of money on advertising, I’d want to know exactly how many calls it generated, how many were prospects and what my actual cost per lead was.

http://www.callsource.com/ROBERT-FRIED

Do you know how much each lead costs you? If you take the cost of your specific advertisement, divide it by the number of phone calls it generated – you have your cost per call. If you determine the number of prospect calls, then divide it by the cost of your advertisement – you get the actual cost per lead.

This number is gold.

http://www.callsource.com/ROBERT-FRIED

Many dealerships invest a lot of money into generating leads but very little turning them into customers.

http://www.callsource.com/ROBERT-FRIED

Do you know how much each lead costs you? If you take the cost of your ad, divided by the number of phone calls it generated you have your cost per call. If you determine the number of prospect calls there were and then divide it by the cost of your advertisement you get the actual cost per lead.

http://www.callsource.com/ROBERT-FRIED

If I were only spending $5,000 per month in advertising, I’d want to know exactly how many calls it generated, where those calls were coming from, how many were prospects and what my actual cost per lead was.

http://www.callsource.com/find-out-more

At CallSource we believe that if your advertising budget is tight, it is even more important that you track your advertising. That way, you can maximize your ad dollars into campaigns that are generating the most calls, and make sure that EVERY phone-up is handled perfectly.

http://www.callsource.com/find-out-more

If I were only spending $5,000 per month in advertising to generate phone calls, I’d want to know exactly where those calls were coming from, how many were prospects and what my actual cost per lead was.

http://www.callsource.com/find-out-more