If I were only spending $5,000 per month in advertising to generate phone calls, I’d want to know exactly where those calls were coming from, how many were prospects and what my actual cost per lead was.

http://www.callsource.com/find-out-more

Do you know how much each lead costs you? If you take the cost of your ad, divided by the number of phone calls it generated you have your cost per call. If you determine the number of prospect calls, and then divide it by the cost of your advertisement you get the actual cost per lead. This number is gold.

http://www.callsource.com/find-out-more

If sufficient pain is discovered, then subconsciously, the decision has already been made to buy. Are your people handling the leads correctly?

If I were only spending $5,000 per month in advertising to generate phone calls I’d want to know exactly where those calls were coming from, how many were actual prospects and what my actual cost per lead was.

What ad sources are bringing me the most calls? If you do not know that answer, or just have a general idea – you are loosing valuable leads. Tracking your advertising gives you the ability to put more money into ad sources that are bringing the best returns.

Do you know how many phone calls your ad campaigns are generating. What ad sources are generating the most and best leads? If you increased your ad budget by 20%, how many more calls, appointments and then sales would that generate?

Tracking your advertising shows you what ad sources are not working and gives you the option to put that money into ad campaigns that generate more business for you.

http://www.callsource.com/find-out-more

CallSource can now review calls for clients and immediately alert them if a phone-up needs their attention. On top of that we provide data on the call including a summary for analysis and reporting.

Many dealerships invest a lot of money into generating leads but very little into them into customers.

I just helped an auto dealer in Colorado pinpoint a valuable ad source that was in another city, generating more calls per dollar with a higher closing ratio (35%) than any of their other ad sources.