So now there are two competing 3rd party certification brands out there

1) CarMark endorsed by POADA and Carfax
2) NACC endorsed by NIADA and AutoCheck

I think my customers would put more trust in the first.

ARLINGTON, Texas and SCHAUMBURG, Ill., Oct. 20 /PRNewswire/ — The National Independent Automobile Dealers Association (NIADA) and Experian Automotive today announced that each NIADA Certified Pre-Owned vehicle will now include an AutoCheck® vehicle history report. Read the rest of this entry →

Here’s a somewhat embarrassing legal question for you. Suppose a telemarketer calls me up and says, “switch to our tool, it’s twice as good and half as expensive.” I believe the message and switch. The recession hits, my business slows down, and I think to myself, pretty smart that I’m not stuck with that big monthly bill now that I have the new tool.

Then I learn that the telemarketer’s company was sued by the tool I used to have for false advertising and lost. Then I hear that lots of dealers who didn’t believe the “twice as good” claim and didn’t switch loss less business over the last year than I did. Do I have any legal grounds for recovering lost revenue, or at least getting a refund of the $500 a month I spent as a result of the now proven false advertising?