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  • Greg Krivicich
    10:58 am on July 27, 2010 Permalink | Log in to leave a Comment
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    Ford Launches 2011 Explorer Through Social Media 

    Inside the 2011 Ford Explorer Facebook Reveal
    By Jennifer Van Grove

    In just a few minutes the 2011 Ford Explorer will be unveiled to the world. The reveal is coming six months prior to the car appearing on lots nationwide, and taking a much different form than any of the car reveals that came before it.

    That’s because, for the first time ever, Ford is bucking with tradition and turning to the web — with Facebook as the platform — to exhibit its latest vehicle.

    Ford has been using the Ford Explorer Facebook Page to drum up excitement in anticipation of the all-day event. The automaker has already far surpassed its goal of 30,000 fans prior to the reveal, which means the the company will be giving away an Explorer to one random fan. Now, all that remains is a web-wide media blitz, the likes of which is designed to make a big enough splash to reach more than 50 million people.

    We spoke with Scott Kelly and Scott Monty, the digital marketing minds behind the campaign, for the full story.

    According to Kelly and Monty, the 2011 Ford Explorer has been 100% reinvented. As such, the team felt the reveal process needed to be completely redesigned to match the car’s enhanced form and style.

    (More …)

     

  • Greg Krivicich
    12:30 pm on July 22, 2010 Permalink | Log in to leave a Comment
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    More small businesses use Twitter, Facebook to promote 

    SAN FRANCISCO — A surge in social-media use by small businesses reflects a shift in how they operate and their comfort with increasingly easy-to-use technology.

    In growing numbers, small-business owners are adopting social-networking services, location-based services, Twitter and online video to promote products and services, according to a new study by MerchantCircle, a social network for small businesses. It polled a fraction of its more than 1.3 million members.

    The survey results are the strongest evidence yet that small businesses — which account for more than 90% of all U.S. companies and fuel the economy — are accelerating their use of social media at the expense of traditional media such as newspapers, the Yellow Pages and radio. Even e-mail messages have taken a beating.

    (More …)

     

  • Greg Krivicich
    11:02 am on July 16, 2010 Permalink | Log in to leave a Comment
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    Facebook Reaches 500 Million Users 

    The largest social network in the world, Facebook, will soon reach 500 million users. According to Techcrunch; “Facebook’s announced 400 million users only five months ago, as it celebrated its sixth birthday. And it took only five months to go from 300 to 400.” Coincidentally Marc Andreessen, a Facebook board member, mentioned that revenue for the company reached $500 million last year.

     

  • Greg Krivicich
    11:56 am on July 14, 2010 Permalink | Log in to leave a Comment
    Tags: , , Video,   

    5 Qualities of Successful Online Videos 

    Tips, tools and traps to avoid

    Your success with online video boils down to one thing–quality. But there’s a lot more to the quality of an online video than visual clarity. In fact, there are five crucial qualities when it comes to marketing with online video. Those five qualities are explained below, along with tips, tools and traps to avoid.

    No. 1: Quality Planning
    Online videos aren’t as easy to change as a section of text on a website’s landing page, so it’s a good idea to do some planning before you start rolling the camera. Start by determining your objective for the video and then plan the content to meet that objective. Here are some examples of marketing objectives and content you should consider including in your video for each.

    Marketing Objective and Content to Include:
    -  Brand recall – Your logo, emotional content, entertaining content
    -  Advertisement – Your value proposition within the context of a story
    -  Lead generation – An incentive combined with instructions for sharing contact information
    -  Education – Product demonstrations, step-by-step instructions, product comparisons
    -  Endorsement – Customers giving testimonials or professional paid endorsements
    -  Immediate sale – The immediate benefits of your products or services and a call to action

    (More …)

     

  • Greg Krivicich
    11:10 am on July 13, 2010 Permalink | Log in to leave a Comment
    Tags: airlines, ,   

    Social Networking Takes Flight 

    On a flight from Newark to the West Coast not long ago, Jeff Jarvis, author of the book “What Would Google Do?” fell into a conversation with a fellow passenger familiar with his work. But it was not a face-to-face chat. Rather, it started as an exchange of Twitter posts at the boarding gate.

    When the plane landed, Mr. Jarvis recalled, the conversation resumed. “It was as if someone had recognized you and come up to say, ‘hello,’ on the flight.” He said it reminded him of the days when passengers could socialize in airborne lounges, “except now it’s happening digitally.”

    The mobile phone and laptop are not just tools to stay in touch with the office or home anymore. As Mr. Jarvis can attest, a growing number of frequent fliers are using their mobile devices to create an informal travelers’ community in airports and aloft.

    Airlines and social media providers are scrambling to catch up. Airlines are beefing up their presence on networking channels, and travelers’ groups like FlyerTalk.com have created new applications that allow members to find one another while on the road. Business travelers can use these services to share cabs to the airport, swap advice or locate colleagues in the same city. As Mr. Jarvis puts it, “finding a like-minded person to travel with lessens the chance of getting stuck next to some talkative bozo” on a long flight.

    (More …)

     

  • Greg Krivicich
    12:41 pm on June 25, 2010 Permalink | Log in to leave a Comment
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    Facebook to Hit 1 Billion Users 

    Facebook continues its move towards market domination, with CEO Mark Zuckerberg saying it could be the first social networking site to reach 1 billion users.

    The website currently has 500 million users, but Zuckerberg is confident Facebook can reach 1 billion once it conquers the relatively small number of countries that are yet to fully embrace the site, the New York Post reported.

    Zuckerberg told the audience at the Cannes Lions International Advertising Festival in France that China, Japan, Russia and South Korea were the only countries where Facebook wasn’t the social networking site leader.

    “While Facebook has fewer than 1 million users in Russia, the growth rate is doubling every six months,” he said.

    Facebook opened an office in Moscow in April and opened discussions with local mobile phone operators as part of a project to expand in Russia.

    Zuckerberg said Facebook wouldn’t reach the 1 billion mark this year but it “has a decent shot” down the line, the New York Post reported.

    (More …)

     

  • Greg Krivicich
    11:30 am on June 22, 2010 Permalink | Log in to leave a Comment
    Tags: , , , , , , microsoft,   

    Chevrolet and Microsoft Advertising Team Up to Market the New Chevrolet Volt 

    Chevrolet is the first automaker to launch a multiscreen ad campaign that allows consumers to ‘kick the tires’ virtually using Kinect for Xbox 360.

    PARIS, REDMOND, Wash. and DETROIT, June 22 /PRNewswire-FirstCall/ — Chevrolet and Microsoft Advertising demonstrated at the 2010 Cannes Lions International Advertising Festival today an example of the first multiscreen advertising campaign that incorporates Kinect for Xbox 360 as a way to promote the Chevrolet Volt electric car launch later this year. Formerly called “Project Natal,” Kinect for Xbox 360 delivers a whole new way to play, with controller-free games and entertainment. For advertisers, it provides an innovative way to connect with consumers by enabling them to physically explore and engage with a brand through voice and gesture.

    When Kinect for Xbox 360 launches this fall, consumers will have the opportunity to take the test-drive concept to a new level by driving a Chevrolet Volt in “Kinect Joy Ride,” the first controller-free racing game from Microsoft Game Studios. After viewing the video advertisement in-dash on Xbox LIVE or on the Web, consumers will be able to unlock the Chevrolet Volt in “Kinect Joy Ride” to actually drive the car in the game.

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  • Greg Krivicich
    7:45 pm on June 17, 2010 Permalink | Log in to leave a Comment
    Tags: , cnbc,   

    CNBC Announces Auttr.com Release 

    New Integrated Platform for the Automotive Industry Auttr.com, a Gateway to Real-Time Information, Unites the Auto Industry with Social Networking and Vehicle Merchandising

    Jun 15, 2010 (BUSINESS WIRE) — Auttr.com introduces the automotive industry’s most powerful integrated platform for automobile consumers, dealers, vendors, and lenders. Built on the foundation of industry specific and relevant content, Auttr.com provides a deep knowledge base and reference library as a resource to anyone involved in the car buying/sales cycle.

    “We are excited to bring this community together,” states Keith Whann, Auttr.com President and CEO. “We started with a social networking portal with auto industry specific content and the concept grew to include a gateway to all things related to the car buying and ownership experience.

    (More …)

     

  • Greg Krivicich
    6:25 pm on June 17, 2010 Permalink | Log in to leave a Comment
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    NIADA Convention at Auttr Booth 


    Keith Whann presenting Auttr.com to NIADA convention attendees at the Auttr Booth (#313).

     

  • Greg Krivicich
    6:54 pm on June 16, 2010 Permalink | Log in to leave a Comment
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    Auttr.com Demo at NIADA Convention 


    Excellent crowd at the NIADA Convention today. Stop by the Auttr Booth (#313) and see a free demo of Auttr.com.<

     

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