As we all know, the automobile business continues to change almost monthly, as it has for years. Dealers & suppliers come & go. Some change their marketing direction & some change their pricing or internal structure. With this said, dealers need to continue to change with the market. Years ago McDonalds, Wendys & other fast food chains started offering a “healthy” food selection. (ie: salad, yogurt, low fat options etc.) Did they want to? Did they initiate this change? NO! They were forced into it. The market dictated it due to the push for healthy foods, diet, less obesity for children etc. The fast food chains changed & capitalized on it! Dealers must also change to gain market share in their prospective market. When a vendor offers you a particular product or service, ask yourself if it will allow you to adapt better with what is going on in the marketplace. If it will, go for it! Capitalize on it as the fast food chains did. You will then be around longer to provide for your families & loved ones. Make it a great day!
Go Colts!