This Week at Columbus Fair Auto Auction 
If you can't attend in person, BUY ONLINE! All sale lanes available to you . Please give me a call at 614-497-5464 to register for Online Ringman.
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Steve Micotto-Columbus Fair Auto Auction
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jpescenac
Interesting conversation arose between the NAC’s Director of Technology and Jason Dwyer Vehicle Sales Manager Germain Cadillac over the resent article:
Pollak Offers Dealers Advice on Surviving Compressed Used Profit Margins
“Although the industry is struggling to accept this margin compression, it’s clear that it is the reality of all efficient markets. Specifically, this reality begins with the recognition that profit margins will be much smaller than they were in the previously inefficient market. This new reality sets up two important questions. First, will there be a race to the bottom where no one makes any money? Second, if not, who are the winners and losers in such an environment?”
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James Mitchell
GM to Sell Chevy Volt for $41,000; Lease Terms Close to Leaf’s
By David WelchGeneral Motors Co., the largest U.S. automaker, will sell its Chevrolet Volt for a starting price of $41,000 and lease terms similar to those on Nissan Motor Co.’s Leaf electric car.
The Volt will be leased for $350 a month with a $2,500 down payment, Detroit-based GM said today in a statement. Lessees for the Leaf pay $1 less a month and are required to put down $1,999.
The Volt will sell for a premium over the all-electric Leaf, which is scheduled to go on sale in November for $32,780. The Volt’s lease price and longer driving range on a single charge and tank of gasoline will make it a better choice for most drivers, Joel Ewanick, GM’s vice president of U.S. marketing, said today.
“They’re looking for transportation that will give them no anxiety,” Ewanick said on a conference call. “We’re positioning this as a car first and electric second.”
The Volt’s price includes the $720 freight charge. Tony DiSalle, director of product marketing for the Volt, said GM can offer a lower lease rate than Nissan’s Leaf because the company will have a better resale value than its rival car.
The Volt can travel 340 miles on a tank of fuel, with the first 40 in electric drive before a gasoline engine starts to recharge the battery. The Leaf uses no fuel and can travel about 100 miles on a charge.
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Sara Boucher
Did you know that 70% of all new cars move to market by rail?
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Sara Boucher
Great commercials about a great company and its history. Just one of the reasons so many dealers and fleet… http://fb.me/E0xPBWCe
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Colleen Smith
We just passed 6000 active dealers. Thanks to all of you Frazer dealers!
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loricora
I’ve just rec’d my renewel for our hospitalization, with a 24.7% increase! Just wondering if anyone uses the NIADA sponsored plans. Any feedback would be appreciated
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Columbus Fair Auto Auction
Hyundai Factory Open Sale at Columbus Fair Auto Auction (open to all dealers) Wednesday July 28th 105 units @ 9:00 A.M. in Lane 4
Early Bird Drawing for a $100.00 Walmart Gift Card. In the Lane Giveaway.... Receive $100.00 Walmart Gift Card (Per unit) When you purchase any: 2010 Sonata or 2009 Accent (88 Units Available) Internet will be included check will be sent sent to the dealership in place of a gift card. After the sale one lucky Hyundai buyer will receive the Richard Petty Driving Experience of a lifetime . If you can't attend in person BUY ONLINE! to register contact Steve Micotto at 614 497-5464 .
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Greg Krivicich
Ford Launches 2011 Explorer Through Social Media
Inside the 2011 Ford Explorer Facebook Reveal
By Jennifer Van GroveIn just a few minutes the 2011 Ford Explorer will be unveiled to the world. The reveal is coming six months prior to the car appearing on lots nationwide, and taking a much different form than any of the car reveals that came before it.
That’s because, for the first time ever, Ford is bucking with tradition and turning to the web — with Facebook as the platform — to exhibit its latest vehicle.
Ford has been using the Ford Explorer Facebook Page to drum up excitement in anticipation of the all-day event. The automaker has already far surpassed its goal of 30,000 fans prior to the reveal, which means the the company will be giving away an Explorer to one random fan. Now, all that remains is a web-wide media blitz, the likes of which is designed to make a big enough splash to reach more than 50 million people.
We spoke with Scott Kelly and Scott Monty, the digital marketing minds behind the campaign, for the full story.
According to Kelly and Monty, the 2011 Ford Explorer has been 100% reinvented. As such, the team felt the reveal process needed to be completely redesigned to match the car’s enhanced form and style.
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Robert Fried
Any salespeople looking for job opportunities in Los Angeles or the San Fernando Valley please contact me.
